Kauft asked us to launch their sparkling water kefir with a label loud enough to grab attention next to soda, but still credible as a functional drink.
Sports & Brand Activations
FIFA World Cup
FIFA World Cup — Sports & Brand Activations. Delivered a brand activation roadshow across the UAE and Qatar featuring football legend Kaká. Provided dedicated protocol staff to support his appearance.
Services
Brand Identity, Label Design, Illustration
Duration
6 weeks
Context
Kauft makes a probiotic sparkling water kefir and wanted branding that didn't look like typical health-drink packaging. We built a bold wordmark, playful character illustrations, and a flavor-coded label system, starting with the Super Berries launch flavor.