Mio Mi launched with a five-product glow routine and asked us to build packaging and a brand world that felt as luxurious as the formulas inside.
International Exhibition
Expo 2020 Dubai
Expo 2020 Dubai — International Exhibition. Supported several pavilions and contributed to the opening ceremony. Provided staffing throughout the exhibition to support ongoing operations and visitor experiences.
Services
Brand Identity, Packaging Design, Naming
Duration
10 weeks
Context
Mio Mi is a five-piece glow routine — essence, balm stick, cream, oil, and primer — that needed one cohesive identity across very different product formats. We built a soft serif wordmark, a warm cream-and-pink palette, and packaging that reads as a set rather than five separate products.